The submission period for strategy's Media Agency of the Year runs from 9 a.m. on June 28 to 11:59 p.m. on July 19.
The work must have appeared (or will appear) in the 12-month period from June 2016 to June 2017. The campaigns have to be for three different brands, they cannot include self-promotional work, and they must be Canadian (if it’s a global campaign created here, it must have appeared in this market).
Please start uploading your cases as early as possible after you receive the URL. The sooner you start, the more time you’ll have to overcome any glitches that might occur. We cannot grant extensions.
Consult with your production/tech staff to avoid file and text formatting issues when uploading files. For instance, your written case studies will be cut and pasted into a text field. This text should not have any special characters, formatting, tables, images, smart quotes or other fancy bells and whistles. Also, all image files should be “browser ready” – that is, optimized for web viewing. If a jpg can’t be viewed or brings up an error message when it’s dragged and dropped into an open browser (ie. Firefox) window, it’s not browser ready.
Please submit the materials for your three campaigns as follows. Submissions which do not strictly adhere to the following will not be passed on to the judges.
The following elements may be uploaded during the submission period.
Three written case studies:
Submit three case summaries representing work that you have done for three different clients. These ideas can be anything you wish them to be: from a single, brilliant one-off buy to a full-fledged cross-platform campaign.
Each submission should only include work from one distinct media campaign, and must be for a different client. This means that you can only submit one case per brand: for instance, if you submit a plan for Bud, you can’t also submit for Bud Light. Similarly, you could not submit one plan designed to sell beer and another designed for responsible use, if both were done for the same client. The case must also be for the Canadian market.
Each of the three entries should be accompanied by a summary outlining the strategic approach taken, and the thinking behind the execution. These summaries should be approximately 500 to 750 words long, and should adhere to the following outline:
1. The client name and official campaign name: please ensure these are spelled correctly
2. The timing of the campaign: include launch date and period in market(s)
3. The goal: the brief as presented by the client, and any initial challenges
4. The target: who the campaign needs to reach
5. Insights and strategy: aka the brilliant idea, the niche to fill
6. The plan: the execution, the imaginative placements
7. The results: numbers supporting the campaign
8. Supplementary information (confidential): include any confidential information (not for publication) under this separate, optional header**
These files must be organized according to the content headers outlined above.
Please be aware that edited versions of these summaries could be published in strategy magazine’s Agency of the Year issue and on the awards website. For examples of published case studies, please see last year’s winners (note that they have been slightly edited for editorial purposes):
**Note: You may include supplementary confidential information in the submission that you feel will assist the judges in considering the work. Any material clearly marked as confidential will not be reproduced or distributed beyond the judging panel, provided it is clearly marked as such. Confidential material is supplementary, in addition to the case content as specified above. All other material will be considered fit to print.
Please also include the following information with your entry: agency contact person name, email, and phone number; staff count; new talent hires, client wins, research initiatives and industry involvement in the past 12 months (July to July). You may also include client contacts as “references” if you wish.
*No single file should be larger than 100 MB in size.
*Upload files in batches of <100MB at a time.
1) Video files should be submitted in H.264 MPEG-4 video in .mp4 file format. Below are the specs for mp4:
• File format: H.264 MPEG-4 video
• File size: Maximum 1GB
• Aspect ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404, 720p, 1080p)
• Frame rate: Up to 30 frames per second (constant frame rate)
• Profile: Main Profile Level 3.1
• Audio: AAC-LC audio up to 160 Kbps, 48kHz, stereo audio
2) All image files must be converted to JPG files as follows:
• Minimum depth: 300 dpi
• Minimum size: 800 x 600 pixels
• Include only one print or OOH ad per image file
• Save image files as RGB, not CMYK, when creating in Photoshop
• Please ensure all JPGs are “browser ready” and optimized for web viewing
• Keep captions short and sweet for best results on the page
3) All audio files must be converted to QuickTime Audio files as follows:
• Stereo sound
• Include only one (e.g. radio) spot per file.
Troubleshooting: If your file is in the correct format but you are receiving an error message when uploading, make sure that the file name does not contain any special characters (periods, commas, number signs, etc). Try renaming the file and uploading again.
4) All written materials accompanying each submission must converted to plain text (.txt) or Microsoft Word (.doc) files as follows:
• No formatting beyond bold, italics and underline
• No imbedded images
• No smart quotes
• One text file per entry
• This file will be cut and pasted into an open text field in the uploader tool. Word docs cannot be uploaded.
These summaries should be approximately 500 to 750 words long, and must adhere to the content outline specified in Section 3 above.
5) PDF format files are also accepted as “Summary (other)” files, but please note that this is in addition to, not in place of, the written summary above. Word docs cannot be uploaded – they must be pasted into the text field provided.
6) You may also upload explanatory video summaries of the cases.
Some final requests
1) In our Agency of the Year issue, we feature full-colour group photographs of the winning agencies. Some agencies take traditional photos, while some choose to have a bit more fun with them. We would ask that you arrange to have such a group photo taken at the earliest opportunity. This photo can be uploaded to the submissions site along with the case-related materials.
2) Any material you submit, with the exception of written material clearly marked as confidential, may be reproduced in strategy and on our website. You should have already received your release form in an email from Mark Burgess. Please scan your release form to a PDF and e-mail to email@example.com by the deadline. This serves as both your guarantee that you have client permission to share all information contained with both the jury and strategy magazine, as well as your release of this material to strategy for reproduction in the magazine, online and in promotional materials, as well as at the gala event.
3) Please also upload your agency logo as a separate TIFF or JPG file in the field provided on the submissions site, meeting the image file specifications outlined above.
The entry fee is $500, payable during the submission period. This is the cost per agency for each award category, not per case (so if an agency is entering both AOY and MAOY, the total cost will be $1,000).
You will be prompted to pay these fees by Visa, Mastercard or AMEX.