The panel will be asked to judge the three entries as a “body of work.” Judges will score each case on a scale of 0 to 10. If there is a conflict of interest with an agency or brand, they are asked to abstain from scoring that particular work.
The judges will be asked to make their evaluation on the basis of imagination, strategy, targeting, integration and results. In other words, they will be looking for both versatility and consistency. You should keep this in mind when preparing your submission.
The panel will consist of executives from the client community, as well as media and agency professionals.
The judging panel will not meet as a group. The submissions will be delivered to the judges individually and they will review the work on their own.
The judges will fill out an online score sheet supplied by strategy. Their responses will be confidential.
Each case will be given two scores – strategic and creative – which will be combined and averaged. The Media Agency of the Year will be the agency that achieves the highest score across the three cases.